Social Media Statistics Video
via socialnomics.net
This video reminds me of the Michael Wesch video called The Machine is Us/ing Us. Great stats put together in a very digestible way.
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This video reminds me of the Michael Wesch video called The Machine is Us/ing Us. Great stats put together in a very digestible way.
Here is the link directly to Wired.com:
Spy Fears: Twitter Terrorists, Cell Phone Jihadists
I believe that terrorists can and will use any means for their acts of terrorism. But comparing them to activists at the Republican National Convention is absurd. The presentation from the Army states: "Twitter was recently used as a countersurveillance, command and control, and movement tool by activists at the Republican National Convention," the report notes. "The activists would Tweet each other and their Twitter pages to add information on what was happening with Law Enforcement near real time."
What they don't say is that with a bit of counter-intelligence of their own they could effectively "follow" the evil activists with their evil cell phones and find out "in real time" all of their evil actions. They could also find out where the best place to get coffee in Saint Paul, MN. If Osama bin Laden ever shows up on Twitter and you can't nab him you have bigger problems that a community of Twitterers.
That being said, this quote from the last paragraph sums it all up for me:
Steven Aftergood, a veteran intelligence analyst at the Federation of the American Scientists says:
If we have time to worry about 'Twitter threats' then we're in good shape. I mean, it's important to keep some sense of proportion.
This article expands upon the fact that most companies don't 'get' social media. The ways that people communicate are changing. The control that marketers used to have is shifting. Users/visitors/prospects want to be in control of how they interact with companies that they do business with. The more companies try to shove their marketing down their throat, the less responsive the customer will be.
You would never practice marketing or sales in person like this. You would never walk up to someone and pitch them immediately. The conversation would first begin with the weather, what you had for breakfast and where you were from. Only then could you have built a minimal amount of trust to introduce the pitch. That's what social media is all about.
The goal here is not to blast your marketing to yet another channel but to be present and accounted for in the conversation and the community. You might not care what the CEO had for breakfast today. But the fact that you even know anything about his meals at all makes him a real person. It makes him closer to you as a customer and builds trust both directly and sub-consciously.
That's my take, read Shannon's article here:
http://veryofficialblog.com/2008/10/24/leverage-existing-social-networks-or-find-an-influencer-to-do-it-for-you/
